5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment. Creating video can be incredibly easy and cheap. You can begin with what you probably already have (a webcam, adjustable lighting, and a mic) and use free or inexpensive software to edit (there are many options under $100).
Christina R. Green
4 Fun Crowdsourcing Ideas for Your Business
When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers, and potential customers, in crowdsourcing parts of your business.
Christina R. Green
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.
Christina R. Green
Too Busy for Business
Ever heard the saying, “If you need something done, give it to a busy person.”? While that may work for errands, many business owners are finding they’re too busy for business anymore. Small business has changed a lot over the past decade and the demands on a business owner’s time have multiplied like rabbits.
Christina R. Green
Do You Have the Heart of a (Business) Leader?
Many years ago I was given the book “Heart of a Leader.” It’s a very small book, the kind of thing you can read quickly. I have used that book for the past 17 years, and as small as it is, I learn something every time I open it. It’s a very good book for business owners and I wanted to share some things I’ve learned from the book. Each of the following quotes was taken from it.
Ron Orris
Is Your Business a Carmaker or a Carriage Maker?
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them. His less than egalitarian views of the customer are the kinds of things legends are made of. He’s believed to have said, “If I had asked people what they wanted, they would have said faster horses.” Scholars argue over whether he said that or not, as well as his famous quote
Christina R. Green
Dare to be Different: 5 Ways to Recreate Your Business for Greater Revenue
Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming upstream. It can be done but it’s a lot harder. They easier way is to locate a group of people with a problem and solve for it.
Christina R. Green
