Chamber Blog

Welcome to the Barton County Chamber of Commerce Blog. You'll find information about our area, articles about our members, news and information about business that you can use every day in your own business endeavors. If you have a suggestion for the Chamber Blog, or would like to submit something to us to share, contact us at info@bartoncounty.com

Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s rarely used.

If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today. Here’s why: We are a very mobile society. Businesses can’t count on the foot traffic they once did or people just driving by and stopping in. We’re in our cars, going to the next appointment at lightning speed. There’s no time to just drop in to a new store or business.

One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required. Yes, you need to engage customers (and employees) but who has the time? You do. It can be done in the time it takes you to wolf down your lunch. It can even be done while you’re eating. Here’s how: Set Up Required

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can figure out what a relationship is worth in revenue dollars, you should be blogging about it.

Unless you’ve been unplugged from electronics and the news recently, you’ve undoubtedly seen the unfolding of the corporate PR nightmare involving Subway’s success story, and former poster boy, Jared Fogle. Even if your businesses doesn’t have the ad budget of Subway, you can still run into issues on social media that require some delicate handling. Assuming the issue you are handling doesn’t involve jail time, here are some suggestions in weathering a social media storm.

There are no laws in social media but there are norms that dictate how one should treat others and what sorts of interactions get rewarded with shares. If you want to do well in social media for your business, and you want to see interest in your company and sales increase, there are best practices to follow.