One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. Not only does WOM marketing not cost you anything, it’s more believed by potential customers. A recent survey by PowerReviews of 800 retail customers reported 95% of respondents have consulted customer reviews in the past. But how do you grow that solid base of referrals and people willing to write reviews?
Christina R. Green