Start-Up Business Advice-6 Must Read Tips
Chambers are often asked for advice on how to start a business. Building your own business from the ground up is no easy task. There is no template or formula to creating a hugely successful business. There is just sheer hard work, determination and a will to succeed. Apple founder Steve Jobs once famously said “If you really look closely, most overnight successes took a long time.”
Brian Cleary
Don’t Waste Your Time on Content Marketing
Content marketing is the practice of providing helpful, entertaining, and informative resources for your customers. Generally, you give them away with the goal that this content (written, auditory, or image-based) will move potential customers through your sales funnel, with them ultimately buying from you in the end. It’s also supposed to help people get to know, like, and trust you – key components for people wanting to do business with you. Sounds like magic doesn’t it?
Christina R. Green
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.
Christina R. Green
Einstein's Theory of "Goal-a-tivity": 3 Reasons for Developing Goals
The story is told of Albert Einstein who was once traveling from Princeton on a train when the conductor came down the aisle, punching the tickets of every passenger. When he came to Einstein, Einstein reached in his vest pocket. He couldn't find his ticket, so he reached in his trouser pockets.
Mark Turner
GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT
You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause riots in the streets, or inflame protests. It simply is. But it also doesn’t excite or delight people. It doesn’t arouse an emotion. It doesn’t satiate a need. It fills a space, nothing more.
Christina R. Green
Mastering the Emotional Draw for Your Business
People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential customers until they are ready to make a buying decision.
Christina R. Green
Too Busy for Business
Ever heard the saying, “If you need something done, give it to a busy person.”? While that may work for errands, many business owners are finding they’re too busy for business anymore. Small business has changed a lot over the past decade and the demands on a business owner’s time have multiplied like rabbits.
Christina R. Green
Johnny the Bagger: a Customer Service Story
“Surprising” and “delighting” the customer have become marketing buzz words but for businesses that are finding real ways to do this, they’re seeing some amazing results and creating raving fan customers.
Ron Orris
Gaining Control of a Social Media Disaster
Unless you’ve been unplugged from electronics and the news recently, you’ve undoubtedly seen the unfolding of the corporate PR nightmare involving Subway’s success story, and former poster boy, Jared Fogle. Even if your businesses doesn’t have the ad budget of Subway, you can still run into issues on social media that require some delicate handling. Assuming the issue you are handling doesn’t involve jail time, here are some suggestions in weathering a social media storm.
Christina R. Green
How to Find Great Content Easily
If you’ve been looking for ways to market your business, you’ve undoubtedly been told you need to share great content. Creating it is one easy way to find it but who has the time to always be creating brand new content? You can still establish yourself as a helpful resource to existing and potential customers by sharing worthwhile content.
Christina R. Green
