Do you need a customer loyalty or referral program?
In a recent survey of small businesses by Belly, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Even if you sell something people only need once, there’s still the power of referral that you can capitalize on. So how do you make customers return or how do you encourage them to refer others to you?
Christina R. Green
Customer Engagement in 20 Minutes a Day. Seriously.
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required. Yes, you need to engage customers (and employees) but who has the time? You do. It can be done in the time it takes you to wolf down your lunch. It can even be done while you’re eating. Here’s how: Set Up Required
Christina R. Green
How much is too much: navigating social sharing for business
Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify with. As is true in building any relationship, with social media for business it is important to let people in. You want them to see your business (and you) as someone who “gets” them and understands what they want and need.
Christina R. Green
How to Find Time for Social Media
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can figure out what a relationship is worth in revenue dollars, you should be blogging about it.
Christina R. Green
Is Your Misconception of Good Customer Service Holding Your Business Back?
Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone with a hello and a smile when they walk into your store and good customer service is not giving them what they came in for, or handing over a correct order.
Christina R. Green
Want Them to Want You? 3 Tips on Driving Customer Action
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guys. You shouldn’t care what they need anyway. Humans aren’t driven by needs. They’re driven by wants.
Christina R. Green
4 Fun Crowdsourcing Ideas for Your Business
When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers, and potential customers, in crowdsourcing parts of your business.
Christina R. Green
3 Things to Know About Freelancing Out Your Business’ Content Marketing
Google is an insatiable, content-devouring beast. If you are not feeding it regularly, it will quickly lose sight of your business, and move onto someone who will. The only way you’ll know you fell out of favor with this ravenous search engine – your rankings. But how do you feed the beast AND run your business? The same way you handle other tasks in your life if you’re short on time. You look for someone who can handle it for you. This might be a member of your staff, a friend, a spouse/significant
Christina R. Green
Why You Need to Grow Your Personal Brand and It’s Not to Land a New Job
Business owners are as guilty as they come. Because they have their own businesses they rarely see a reason to build out things like their LinkedIn profiles. “I’m not looking for a job.”, is a common response when asked why they don’t have one. But in today’s uber-competitive business climate, where even mom and pops are potentially competing on a global level, it’s more important than ever to be able to differentiate your business, and yourself, from the competition. This is done through personal
Christina R. Green
6 Tips to Bring Emails in Line with Customer Needs and Increase Sales
Chances are you get a lot of email over the course of a day. This deluge of electronic communication may even be the reason you avoid sending them to your customers and potential customers. There’s a lot of noise out there. If you’re not regularly communicating with your audience it’s easy to slip their mind. It doesn’t matter how much they like and trust you. If they don’t think of your business when they are in the market for your product or service, they won’t buy from you.
Christina R. Green
